This is a story about elusive criminal and the police who chase him in a world only comprised of cooperate logos such as McDonalds and The North Face. On the chase, the michelin-like-police and the Donald-like-criminal brought chaos to the logo-city involving small children. This whole chaos eventually led to the collapse of the city itself.
I assume creator wanted to express that nowadays we live in a commercial world and how easy it is to get broken down by anything.
