Pass the Baton is a new type of consignment shop at omotesando. many products such as shoes, japanese wedding dress called uchikake, and rusk breads with a mug are sold at the shop and all of those products were brought to the shop by companies or individuals. the shop owner asks them to bring a product with their name, photo, and a story of the product.
some of the products are remade as a new type of goods. for example rusk breads and mugs were not in the same package at first but the mugs had been leftovers for almost 40 yrs so the shop owners packed them with rusk breads and made a new type of product.
the owner hope that sense of each person and story of a product will make a new culture because now is the era of mass comsumption and people dont think so much about recycling or using products carefully.
i think this shop should be known more and people should visit there. i want to go shopping there next time i go to omotesando:)
