Logorama

Logorama is a animation film which won an accadamy award in 2010. It is about a city made completely out of logos and the people in it are logo characters as well. The city is most likely LA. The story starts off with a conversation between two cops which are the logo character michline men. There is a transmission saying there is a suspicious suspect with red hair and white and red striped socks. At that moment one of the cops spots Ronald Mc Donald who fits the description exactly. A large scale chase occurs. Things get broken, people get squashed and big boy is taken hostage! In the middle of this conflict a gigantic earthquake happens. It destroys the city and causes a large wave that envelopes the whole city. At first I wasn't sure what the earthquake represented however, after thinking about it for a while I think that it represents a new era or a large movement; change in society. The logo city and citizens represent the different logos and brands that influence our daily lifes. Though we may not recognize them they are everywhere and have a large effect on the world around us. I think that is the main message the creators wanted to portray. The influence and strength of logos and labels.