Logorama is a word meaning the world of logos.
Now, this world is full of many logos, as you know.
Do you remember that McDonald is treated as if he were a devil or evil?
Why did the writer do so?
I think that the writer hid his massage in the secret. To sum up, McDonalds was or is accelated into Americanization-uniformation to America. The writer tried to critisize the point.