I think the reason why it won Oscar for best animated short film is not only using all the logos,
but there is a message behind it.
It's only a 15 minutes film, but it shows today's society, using a humorous way (by animation).
The McDonald clown symbolizes crimes, and there is a gun battle scene.
The Michelin men are obviously symbolizing the police (or justice), but they killed M&M'S (innocence)
while they tried to chase the McDonald clown, so we can explain it as there's also dark side in justice.
Then, an earthquake happened, people were running but they ended up dying, which is telling us that we
can't avoid disasters. But after that, oil came out and spread to the ocean, which I think that they are trying
to emphasis the "BP oil spill."
In the last scene, the film tried to lead us back to another fact, which is the popularity of Apple Inc.
It's trying to tell us,"Even though everything is gone, Apple will still be with you." LOL
So the filmmaker may be a big fan of Apple Inc., or Apple Inc. might had sponsored them. :-p