The short movie "Logorama" was really interesting and impressive.
I think what the filmmaker wants to show the criticism for the world's American centered ideas through this movie from the European view.
This is a French movie but there are a lot of american companies' logos in it. Donald, which is a character of one of the most famous American companies McDonald's was described badly. Then, Michelin, which is a French company tries to stop Donald doing whatever he likes.
In other words, I think Donald represents America and Michelin represents Europe. However, I don't think American centered world is so bad.