The video is about crime in Los Angeles. A bunch of random character's lives all crash when a gunman Ronald McDonald is on the loose. The police are Michelin men and the street of LA becomes the playground of a car chase. Though it seemed like Ronald escaped from the police, an earthquake comes and he dies all too soon. In the mean time, BigBoy, who was taken as a hostage by Ronald was saved by Esso lady and survived the quake.
Some scenes were a little violent, but I liked the point that the characters were different from my personal image. It made me think how much media advertising and corporate images have become embedded in our culture. I felt kind of scary thinking that the media can control the things we know and are familiar with.
I was also surprised to know that there were about 2500 logos in this 15 minute video.
