Summary
Ronald McDonald was being chased by Michelin policemen. Ronald McDonald was being chased because he killed some people. When policemen were trying to catch Ronald, suddenly earthquake occurred and the land was being cracked into many pieces. Most of the land were being swallowed by the sea. The film closes by zooming out to reveal that the entire universe is made up of even more logos.
Theme
I consider the theme of this movie has two.
One is to show the current environmental situation. Circumstance in which this world is turning into industrial world. People are only thinking about their profit. Such as humans are cutting trees to make papers and houses, killing many natural animals and species for an investigation, turning clean water into dirty water for manufacturing things. Our selfishness is what makes this world to collapse.
Second is to express how over-marketed land we are in. we can't really notice everyday, but when you intentionally think about the amount of commercial brand we have in this world. Watching television, there are always commercials. When walking down the street, you will notice many signs up on the board. I can't clearly noticed how messed up this world is with all the commercials. From this movie I finally realized the nosiness of this world where there are no time for a rest.
