Summary
This music video has some nice grooves and beats but on the other hand, it is consisted of recent social issues in America. Throughout the video, Childish Gambino appeals to the world that America still have social, race, and violent issues.
Setting
Warehouse in the 21stcentury
Symbol
Dancing- entertainment, distracting to see the reality
The dance move Gwara Gwara- originated in South Africa. Racism in America and South Africa’s apartheid.
Red cloth used to wrap the gun- The guns used in the music video is treaded carefully with care. However, the body that had been shot is treated roughly and without care. This shows that America treats guns carefully then the body.
The church choir- Charleston Church Massacre
Man riding a horse- apocalypse
Gun- violence, death, fear
Irony
Social media now, is used as tools to document brutality and distracts people from the reality that is surrounding them.
Black culture entertainment has a tendency to be applauded, while turning their backs to the issues America faces.
Theme
He wants to tell the world about the reality of America and that we can’t forget about the sacrifice black people have living in America. As Childish Gambino is running at the end of the video, there is still anxiety in the American culture and every citizen needs to have something in mind to come close to the resolution.
