Logorama

Summary:
The setting was in a world made only by logos of companies. The character of Michelin acted as police, and Donald McDonald is the criminal in the story. In the first half, the Michelin polices chases around McDonald, but suddenly there is an earthquake (?), and all the logos collapses. Only the character of Esso and Big boy succeeds to survive, and they take a bite on Apple and just looks up the sky.

Theme/Message:
I kind of feel that there is some kind of meaning that the animation was made in France, and Michelin is a French company. Michelin is chasing after McDonalds, and I think that symbolizes the society where those major companies go overseas and messes up the industry in other countries. McDonald is a large company which we can see nearly anywhere in the world, and many people buy the food based on the famous logo. Logo has great influence on consumers, and the intention of the film maker was probably to cast doubt on the world where we decide things based on the logos, and are controlled by them. At the last, most of the logos collapses. Maybe they are telling us to rethink about those logos.

Logos:
McDonald, Michelin, Esso, Big boy, Haribo, Apple, m&m, pringles, master card, Levi’s, Panasonic, KFC, Lego, Taco Bell, Seven Eleven ,Dominos, Fanta, Stripes, Crunch, Burger kings, fedex, Honda, Coca Cola, windows,  野村證券, 吉野家, Pepsi, Red Bull, Milky Way, Perrier, tictac, Heinz, nestle, Nintendo’s.