This short film takes place in Los Angeles, and the city is filled with so many different kinds of logos. The Michelin is illustrated as the police, and Ronald McDonald as the criminal. The most of the story is about Michelin chasing the Ronald McDonald, but suddenly an earthquake occurs and the whole city will me messed up and gets collapsed. At the end, only Esso and Big boy survive.
Message:
I didn't really understand what this film was trying to tell us. But I think this video indicates that we are surrounded by thousands of brands and logos everyday, and we rely on them. However, like the city gets collapsed by the natural disaster at the end, I think this symbolizes that those brands can be damaged and disappear easily so we, as a human, should be creative and not rely too much on the brands.
Logos that I found:
McDonald, Pringles, Quick, LEGO, Pizza Hut, Esso, Seven Eleven, KFC, 吉野家, Fanta, Burger King, HARIBO, BMW, m&m's, Mercedes-Benz, Levi's, Windows, YAMAHA, Domino's Pizza, evian, Marlboro, Hollywood, DELL, IKEA, The North Face, SAMSUNG, Walt Disney, NIKE, Universal.
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