Summary
The story is set in the world of logos. The character of Michelin are the police and they are chasing Ronald McDonalds who is carrying a gun. Ronald McDonalds takes big boy as hostage and runs into a restaurant. Big boy escapes to Essa. When a huge earthquake comes the shooting stops and Ronald runs out, so Essa leads Big boy and they escapes with a car. The earthquake makes all the land fall and everyone sinks except Elsa and Big boy who are the only survivors.
Theme
I think this video was made to make people realize that advertisements and logos are everywhere around us at a point that we are able to make a whole world out of it and that these companies are making environmental damage to the world. Most of the companies here were those widely known around the world no matter what country your in and they are likely to have mass consumptions and other problems that could damage the Earth. With too many big companies like this, it could lead to a huge environmental damage to the world today like what happened in the end of the video, the whole world could collapse. I believe that the director wanted to criticize the developed countries for making too much huge companies and give awareness to us that companies with these logos are destroying the Earth.
Logos
Milkyway, Nasa, Pepsi, Nike, Essa, Hot Wheels, Pizza Hut, KFC, Seven Eleven, Taco Bells, Crunch, Sprite, Haribo, Big Boy, Evian, McDonalds, Pringles, Nickelodeon, Starbucks, Subway, M&M、MTV, Levi's, Nintendo, Duncan Dounuts, BMW, Wendy's, Marbolo, Microsoft, HollyWood, Lego, The North Face, IKEA, Walt Disney, Dole
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