Summary:
The setting is in Los Angeles, and probably in the modern days. The place is crowded with logos, everything has a logo on them. Two Michelin policemen chase after Ronald McDonald, who takes a gun and takes Big Boy as a hostage. The tension changes as the land breaks and many people fall into the gap of the lands.
The focus of the video shifts from McDonald to Miss Esso and Big Boy, in the end, the two that survives the earthquake.
Theme:
I didn't really understand the purpose that the creators wanted to stress in this film, but I think it was to show how advertisements in the world are becoming dominant. No one considers McDonald as a villain. There are specific ideas planted in our mind that certain products or bland is good or bad, and those conscious is planted by the advertisements.
Therefore, I don't think the director had something against McDonald's but felt that it was the best icon to tell the audience about how his/her point.
Logos that I saw:
IKEA M&M's
Oreo NASA
Home Depot McDonald's
Hotwheels MGM Lion
Domino Pizza Paramount Pictures
Nintendo Burger King
Windows XBox
Staples Hollywood
Taco Bells Toyota
Ghostbusters 7-up
Big Boy Mountain Dew
Haribo Internet Explorer
Esso Girl Master Card
Milky Way
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