Logorama

Summary:

The film starts with Two Michelin men in their police car talking about their stuff. When the kind one go out of the car to buy something to eat in a fast food, he suddenly hears on the radio that a man, McDonalds, must be arrested. After having listened to his physical description, he spots him a block away from the fast food with his truck, and jumps into the car where the petty cop is waiting for him. Then, they start fallowing the villain everywhere in  the town and create hazard everywhere they arrive. Everything becomes serious when McDonalds runs into cars. The chock of the accident makes McDonalds truck fall down. The doors suddenly open and guns fall down. The villain takes refuge in the bar trying to kill inocent people. When one of the michelin men shoot in order to kill him, the balle touches one cops plane wich fall apart. All this uproar provokes an earthquake that destroy the city. At the end, only 2 characters stay alive having a rest lying on a piece of earth. 

Message (Theme): 

Through Logorama the creators wanted us to know about an entertaining relationship of icons, tags and signifiers in an artificially constructed world than it is about brands. There are many media-savvy witticisms in the film to appreciate but it is not an opportunity to build a credible case against marketing brands. Brands are not an enemy to be guarded against, brands enable people to makes sense of the world through meaningful interventions.

Logos: 

Malibu Rum

American Family Insurance

MSN 

Walker 

Broan

Ground Transportation

Cruise America

French's I’m 

Betten

Pringles

Best Buy

Comfort Inn

KMart

Family Inns of America

Coop Foodstores

Fina

Builders Square

WAL

76 Service Stations

Shoney's Inn

The Home Depot

Amtrak

GMC Truck

S&H Green Stamps

Clarion Inn

LEGO

Sleep Inn

Randy's Donuts

Afri Cola

American Cancer Society

Wendy's

Columbia House

Pizza Hut

AOL Instant Messenger 

MEGA BLOKS

Do It Best Hardware

DuPont

City of Tampa

Esso

Hot Wheels

Carnival

Slim Jim

Best Western

La Quinta Inn

EMI

Champion 

Diet Dr. Pepper

Avis

Eveready

Bassetti

Kohl's

UHaul

Craftsman

NESN

Dominos Pizza

SPIN Magazine

Blockbuster Video

Borders

Perry

SEGA

Rent a Wreck

Oreo

Michellin 

KFC

Maeresk Sealand

Cruz

Ghostbusters

Heineken

World Wildlife Fund 

Lucasfilm

Randal

Roadmaster

NSTA

Heinz

Taco Bell

Piggly Wiggly

Cowboys

Budweiser

Picasso

Minuteman Press

Bic Pens

Fanta

Nestle Crunch

Rockwell

McCain Snacks

Slurm

Burger King

Sprite

Bud Light

Yum Foods

NASCAR

Energy Smart

48 States Shipping

McDonalds