This short film that was created in 2010 was about a world that is made out of logos. The story is set in Los Angeles and it is about cops trying to capture the criminal. In this film the cop is Michelin Man and the criminal is Ronald Mcdonald. The conflict begins when the cops find Ronald. They try to capture Ronald while he involves other logo characters. While trying to capture Ronald McDonald, a huge earthquake arrives that ruins everything surrounding them.
From this short film I thought that the director was trying to message the viewers that logos are so important in our daily lives and it is at the same time influencing our daily life in a good way and a bad way.