First of all, the image and purpose of the brand totally changed. They basically changed the hiring policy and he brand image. They now call the models as "brand representatives" and impact associates as "stock associates". They even stopped using sexual image or shirtless lifeguards on greetings or on their shopping bag. Also, they now allow associates to have more unnatural look such as allowing them to put eyelash extensions, allowing them to put more make up on such as eyeliner or eyeshadow, and allowing them to have more lighter dyed hair. And because they are not my thing, I quit working there.
(Link down below for more informations!)
http://www.bustle.com/articles/78656-abercrombie-fitch-changes-hiring-policy-loosens-dress-code-and-ditches-those-naked-models
http://www.cnbc.com/id/102617924
Secondly, their designs and materials of clothes got so much worse even though they didn't change the price at all. Which made me feel like I would rather work in another surf brand like Roxy or Hurley.
Lastly and most importantly, I wanted to dream bigger and try something new on my model career. So far, I'm planning on auditions held in May and August.
Therefore, I quit my work at Hollister.Co Tokyo Bay. I'm not trying to offend this brand or telling people not to shop there, but this was just my personal opinion:)
