As some people have already seen them they are yellow colored advertisement with bikini body model and says "Are you beach body ready?" which advertise protein whey.
Because the idea of "Everyone looks great in their own shape." is getting common these days, people had to reject this advertisement and say "Every body is beach body ready".
In my opinion, even though I'm not plus sized woman, I also think that everyone looks great in their own shape and people shouldn't be forced to do work out by advertisement. If you are not happy with your body, (like me, because I gained some kilos over the spring break) go and do some work outs. But if you are happy with your body, then be happy and be proud of who you are.
Link down below.
http://www.theguardian.com/media/2015/apr/27/mass-demonstration-planned-over-beach-body-ready-tube-advert