Message of the Short Film
In my estimation, the director intended to
convey that our surrounding is a playground for big corporates; they are
literally everywhere around us. The fact that the director put so much emphasis
on the signs (I spare to refer to them as symbols, and I’ll explain later)
might suggest that in reality, we are unconscious of their omnipresence of them.
It was strikingly interesting for me to note that logos had a vivid nature. They
literally are, since they hold sway over the mentality of the ordinary
citizens.
Footnote: According to Jung, although
meaningless in themselves, trademarks have acquired a recognizable meaning
through common usage or deliberate intent. Such things are not symbols. They
are signs, and they do no more than denote the objects to which they are
attached (p.3).
(Retrieved from Man and his Symbols by
Carl G. Jung, M. -L. von Franz, Joseph L. Henderson, Jolande Jacobi, Aniela
Jaffe. 1964, Pan Books.)
What is the ongoing conversation?
The discourse must have to do with the
overwhelming power of global players within our capitalistic system. The pressure
of competition among big corporates, the vulnerability of Los Angeles (or
California) as a headquarter for companies, and the conflict of civilization versus
Mother Nature must be of ineffable importance. As the ending shows, California
seems to be devoured by the abyss, resulting in a great flood. Perhaps the creators
of the film intended to allude to the great peril of the San Andreas Fault which
could devastate California, the wealthiest state in the US. According to Bull
Oak Capital, if California were a country, it would be the 5th
largest economy in the world, more productive than India and the United
Kingdom. Therefore, capitalism might tilt into a disaster if environmental issues
are not faced in a serious manner.
Logos I am familiar with
French’s, Malibu, Cruise America, Lego,
Haribo, Liberal Party, Audi, Nespresso, Pringles, Nickelodeon, Lacoste, Pizza
Hut, Duckin’ Donuts, Leica, MasterCard, BMW, Republican Party, Levi’s, Walt
Disney, Dole, Explorer, Nasa, Subaru, Mercedes-Benz, Telecom, dm, McDonalds, Aston
Martin, KFC, DrPepper, Sprite, Fanta, Paramount, CNBC, Colgate, Heinz, Nintendo,
Apple, Nike, Dole.
Works Consulted
Hugher, A. R. (December 28,2021). If California Were a Country.
Bull Oak Capital.
Jung, C. G. (1964). Man and his Symbols.
Pan Books Ltd.
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