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Monday, June 27, 2022

logorama

Names of companies I recognize:

T-Mobile, Pringles, McDonald’s, Comfort Inn, Best Buy, Kmart, Home Depot, Lego, Sleep Inn, Energizer, Wendy's, Dolby, Stussy, Gorillaz, American Cancer Society, Pizza Hut, Esso, Hot Wheels, Nintendo, EMI, 7 Eleven, Nationwide, Best Western, Quinta Inn, Slim Jim, 吉野家, Santa Cruz, Diet Dr Pepper, Oreo, Kohl’s, Blockbuster, U-Haul, Marlboro, Avis, Domino’s, National Car Rental, Best Buy, Hard Rock Cafe, Sega, Pyrex, Revlon, Skippy, Michelin, Days Inn, Lucasfilm, Taco Bell, Ghostbusters, Heineken, Obey, Green Day, Heinz, Piggly Wiggly, KFC, Picasso, Budlight, Fanta, Crunch, HP, Burger King, Sprite, Nascar, Sports Illustrated, Los Angeles Zoo, Mr. Clean, Big Boy, Paramount, Republican/Democrat, Oscar Mayer, Haribo, MGM Grand, NBC, The Discovery Channel, Metro Goldwyn Mayer, Green Giant, Evian, Master Card, Hertz, Audi, Burberry, Levi’s, Univison, Pink Floyd, Nespresso, Starbucks, Pillsbury, Planters (Mr Peanut), Cleveland Indians, Diners Club, Coke, Nickelodeon, Lowe’s, GMC, Subway, Yamaha, M&M's, Louis Vuitton, Snapple, Holiday Inn Express, In-n-Out, Chevrolet, Street Fighter II, Penske, MTV, Tim Horton's, Mobil, Yahoo, Mercedes Benz, USA Today, Carl's Jr, Nintendo, Rite Aid, Ralph's, Lacoste, Rubbermaid, Colgate, Walmart, Dunkin Donuts, Batman, Bluetooth, BMV, Sex Pistols, Xbox, Wells Fargo, Windows, The Clash, Weight Watchers, Volvo, Oxford, Vaio, National Geographic, The North Face, Apple, South Park, Kodak, American Express, Bandai, HBO, Snickers, Dell, Durex, Ikea, Animal Planet, Epson, Chanel, Adobe, Casio, Mitsubishi, Visa, Toyota, Exxon, Google, Ray Ban, UPS, Rolex, Walt Disney, Denny’s, Samsung, Nike, Universal, Doritos, Tropicana, Dole, Sun Chips, Mountain Dew, Frito-Lay, 7-Up, Pepsi, Internet Explorer, Nasa, Subaru, Milky Way


What is the message?

I think that the message that the filmmakers wanted us to take away from this video is that we are affected by marketing much more than we realize. The fact that we are able to recognize so many of the logos featured in the video proves that in our day to day lives, they appear to us repeatedly, and in the end, they sear themselves into our memories without us even knowing it. Whether this is a good or bad thing, I believe is up for debate. 

There also seems to be a commentary on the excess of movies featuring the kind of language and plot shown in the short film; how, like the logos, they have been engraved into our minds so deeply at this point that despite their shocking characteristics, we almost feel a sort of familiarity when seeing them.